Social Media

Don't fall for the common trap businesses make by adding a social media platform before addressing the communication fundamentals required to manage a successful strategy.

This new ‘fad’ call social networking using media such as twitter, Facebook and MySpace is growing so much in popularity that business have found a way to tap into it to communicate with and to campaign for new customers.Social networking provides a medium where people interact and share views, thoughts, events and even product knowledge online. 

This is where business today needs to tackle the possibilities and engage their existing and potential clients. The most exciting element is that no 2 strategies can be the same. Each business or organisation attracts variable unique communication and therefore the platforms need to be relevant to the audience.

Rather than rushing in to having a blog, profile or page, it is important to step through some strategic questions to develop ‘your online social media plan’.

9 Strategy Development Steps:

1. Your audience (current and potential)
2. Define your objectives
3. Formulate your messages
4. Identify your platforms
5. Define your Intellectual Property (IP) approach
6. Recruit your Champions
7. Craft your processes, plan, resources and budgets
8. Measure results
9. Putting it together

Twitter for Business

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. Read more...

Twitter Cheat Sheet (PDF) - Handy twitter reference sheet - shows basic commands, searches and references.